Sunday, July 10, 2011

Schematic, segment arangment




Center 548, West 22nd Street
The building front remains relatively normal. Some branding in the form of static window vinyl may be present. Some rope and stanchion are in place to keep order and act as a safety as guests wait for the freight elevator after checking in.

Starting at the part of the map called NORTH,
Guests enter the freight elevator through red velvet rope and stanchion,  breaking past a leg of Red velvet curtain.
Inside the elevator, are small groupings of full growth trees,  growing out of a thick bed of snow. Dotted with live evergreen,  the elevator smells of Pine. The noise and motion of the elevator are unexpected yet familiar enough.



When the elevator comes to a stop, the enormous doors at the opposite end of the vast tree lined space open to reveal full moon lighted room with a small cabin in the distance and a small car with a live evergreen freshly cut on it's roof. The starry night fills out the small blacked out space and the light from the cabin welcomes our guest. 
Guests enter the Cabin whereupon they are welcomed by a waiter with drinks, and the first of out NORTHERN EXPOSURE theme. A few mannequins wear outerwear as if also arriving to the event themselves. The cabin opens into normal daylight and the feeling of dream continues with a peek at Christmas 2011.  A larger group of mannequins men and women are wearing on trend outerwear. There is small display of pinpoint product. 

The winter look dissipates slightly as our guest enters the first of our shop in shop segments.
**Please use the guide on the left margin to see corresponding names per segment in their specific location.

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