jcpenney, Christmas in July 2011: June 2011

SEAN DALY (310) 709 8974

Please find attached,

my proposal for

jcpenney, Christmas in JULY
New York City
2011.
This proposal comes to you in the form of a blog.
Simply scroll down to fully explore my concept for this event.
As you approach the bottom of a page, there will be a green link titled "OLDER POSTS" on the lower right hand side.

Clicking on this will take you further into the event.

Please enjoy both my concept illustrations, and then photo references I have pulled to further help convey my concepts.

Included are some links to proposed Video within this presentation. I hope you will keep
the curated SWINGING CHRISTMAS MUSIC playing while you browse and explore. ( a musical link appears below)

This proposal has been fun to create for your viewing, I hope you enjoy it.

Please feel free to contact me.

SEAN DALY
310 709 8974

MR.DALY@GMAIL.COM

Just click the link below and start listening.

SEAN DALY for jcpenney Christmas in July

ARRIVAL- CHECK IN

A turn inside the curtain, a perfectly placed jcpenney logo, adds to the allure of what it is that our guests won't expect.

ENCHANTED - WONDERMENT

NORTHERN EXPOSURE- ENTRANCE

Guests are surprised by a sudden change in temperature and potentially some lightly falling snow. The space is tented with with sparkling LED curtain walls. There is a true scent of pine from the live shrubs which fill out the space. A vintage car is parked with it's headlights and radio both turned on. A handsome model dressed in traditional woolen clothes, ties a tree to the roof of his car. His appearance conjures up a sense of wholesome well being, and fills out a traditional picture of a snowy Northern Exposure. In the distance is the facade of a small log cabin. It is decorated for Christmas with the lights on, and the door open. Silhouettes of people inside and another hostess welcome our guests inside.

Daylight Painted backdrop option

Interior- Cabin corner

Stepping through the door, our guests are greeted by the familiar sounds and smells of the season. They are treated to summer versions of traditional drinks and refreshments, as if arriving at the home of a friend. Decorative components fill up the small corner of the cabin they have entered, as the space opens up into our larger party. This threshold brings the guest from the chilly outdoors, and welcomes them to the preview of jcpenney HOLIDAY 2011.